Whether finding blogs to document or creating blogger news, your company blog can be a perfect way to increase traffic, convert prospects and ultimately increase sales. While blogging provides an authoritative way to talk about your business expertise, it also is picked up by search engines in their results pages.
By blogging news that is relevant to your business, you can create a niche as the experts in your industry. Prospects will begin looking to you for industry related news and information as you begin to consistently publish your stories and links to other great blogs. You can use this boost in traffic to begin to build an email list that you can continue marketing to. It is important to capture the increased traffic that you will be generating.
As you develop your marketing strategy, begin to analyze other blogger news in your industry to see what topics are important and which ones generate the most interest. This will help you hone in on the topics, keywords and phrases that you can target. From a readership perspective, you want to maintain reader interest and align your posts with common searches.
To stay efficient with your blogging, you can put together an editorial calendar. This can include common holidays and industry specific dates to focus on in your blogging. By tying your content to holidays and happenings, you can make the content more timely and relevant to your readers. Also, your calendar should help you understand how frequently to publish.
Finally, once you have established your editorial calendar with dates and topics, you should focus on ways to capture your increased readership. As visitors come to your site, make an effort to get them to sign up for email announcements, newsletters, or free downloads in exchange for their contact information. This will allow you to continue the conversation in the future as you take them from prospect to customer. Find more on this topic here: coffeethebeagle.com