Did you know that 64% of Americans use search engines to find local businesses? This results in 645 million local page views every week online. In order to draw more patients to your dental practice, your website must have a significant presence online. By utilizing several dentist SEO strategies, your dental website will be able to attract more user traffic, and this will lead to an increase in new patient visits.
1. Web design. When potential clients view your website, it will often be the first impression they have of your business. As a result, your website must be creative, organized, and user-friendly in order to attract their attention. Your website must also be compatible on mobile devices, as well, since more people are using their mobile devices to browse the internet.
2. Content creation. This form of dentist SEO is quickly becoming the most popular marketing strategy. In fact, 75% of marketers use content creation in their campaigns. Content SEO is the process of creating keyword-rich content, such as blogs, to rank websites higher on search engines. Since companies that use blogs receive 55% more web traffic than companies that do not, content creation must be utilized in order to attract new patients to your dental website.
3. Email. Email continues to be one of the top internet activities, so your dental practice must market via email. Email marketing allows you to send targeted, specific messages to clients, and this can help improve your reputation. In fact, nearly 25% of people post comments online about services they have used, so it is important for your practice to have a respectable reputation online. Since email marketing also brings in 40 dollars for every one dollar spent on it, it is beneficial in a variety of ways.
In order to attract new patients to your practice, a dental web marketing system must be implemented. This dental marketing system must include web design, content creation, and email marketing, as these three strategies will effectively improve your website ranking and visibility. By utilizing these strategies, your dental website will be able to attract more web traffic, and this will lead to more new patients.