As an online tool, search engines have become a dominant force in how online commerce works. Indispensable to both the customer who uses them to find relevant products and the business that use them as a primary means of PR and interfacing with customers, search engines help to drive economic activity on the web.
This is why the best SEO, or search engine optimization, is that which directly connects the company with the consumer. And if you are a firm looking to offer internet marketing to your clients, becoming an SEO reseller might make perfect sense.
Search marketing shows that there are certain trends you should be mindful of when reselling SEO content to customers. Among those who use search engines, 75 percent only look at the very first page of results before finding what they need and clicking on that link. In general, search engine users overwhelmingly prefer to click on links that occur in the results organically, meaning that they rank highly because of the relevance of the SEO content itself. Conversely, 80 percent of users expressly ignore sponsored results, which are essentially paid ads. Social media is also a vital part to effective online marketing campaigns, and you may find that becoming a social media reseller as well as an SEO reseller is an excellent way to meet the needs of your customers. In fact, virtually all social media professionals, 94 percent, use social media sites to track fans and followers for their clients.
The importance of search engines in online marketing shows no sing of abating. By the year 2016, it is projected that more than 50 percent of all the money spent by consumers in the American retail market will be linked to a firm online presence and solid web marketing. Also, sales that occur over the web are expected to account of nine percent of all retail sales by that time.
For more information about how to become an SEO reseller for your business clients, or simply to offer comments and suggestions on how best to use search engines, see the section below.