In 2011 alone, online transactions resulted in over $200 billion in sales. The following year, about 88% of online users 14 and older looked up items for potential purchase. With these statistics in mind, it makes sense for proactive businesses to invest in Internet marketing. If you run a company that already specializes in web design and social media, you may want to consider becoming an SEO reseller who provides search marketing to business customers.
But what does reselling SEO, also known as search engine optimization, actually entail? The SEO reseller program typically involves an agreement made with another online marketing firm that creates the original SEO copy and builds the technological infrastructure necessary for tracking the effectiveness of the campaign. This company then sells this package to you so that you can market it to your own clients under your own brand name at a price that enables you to make a profit.
Why is SEO so important in today’s digital age? SEO deals with organic search engine results, which nearly 80% of online users consistently choose. That same percentage of people actively avoid paid search engine results that are “sponsored.” Furthermore, 75% of search engine users only utilize the very first page of results on a search engine, which makes it all the more crucial to optimize your clients’ SEO rankings.
You may want to find a company that will also help you to resell social media marketing, since a solid 30% of companies now choose to have an outside company such as your own handle this side of their business. This represents an increase from the 28% of businesses that did this in 2011. If you have further questions, comments, or tips on what it takes to be an effective SEO reseller, be sure to visit the forum below and make your thoughts known.