There are numerous valuable reasons your company should use a direct mail newsletter campaign. For instance, you can reach higher levels of customer retention, as well as gaining new customers. You can receive many referrals through the use of a direct mail newsletter, as well being able to upsell and cross sell your services or products.
A business direct mail newsletter will generally provide information about products, services, prices, as well as current specials or sales. Interestingly, about 33 percent of consumers say that they responded to an offer that was sent to them via an email marketing newsletter in the last month.
Many business owners do not really think that a direct mail newsletter or an email campaign is effective. However, 68 percent of marketers say that electronic newsletters are one of the most successful ways to attain business goals.
There are some numbers that indicate a direct mail newsletter may not be successful. About 42 percent of consumers say they open marketing emails, while the other 48 percent say they think it is a tedious chore. So, how do you go about creating a direct mail newsletter that will prove effective?
Pick a target audience that is interested in your product or service. Also, do not use the same direct mail newsletter for current customers that you use for potential customers. You want to also project a tone in your direct mail newsletter that is personal and honest. You want to invite people to open those newsletters.
Your newsletter should have pertinent information and a lead article. This lead article will be the most lengthy and detailed. It must also be related to your business, such as your announcement of a new product or perhaps a sale or coupon special.
If you are interested in using a newsletter as part of your marketing efforts, you may want to consider using a newsletter marketing company or other professional newsletter creator. A newsletter company can help you create and mail you direct mail newsletter. Whether you want newsletter printing services, or a method to email your direct mail newsletter, a professional can help you through all the steps of creating a professional and effective newsletter.